Giants in the city

Giants in the city, the Breast Project

GIANTS IN THE CITY

Inflatable Sculpture Public ART PROJECT

Artist/Curator Alejandro Mendoza.

The word “breast” is a metaphor for “women” in general. In the early 1990’s women’s health issues, the effect of altered and idealized female images and the national obsession with artificial breasts came to everyone’s attention.

“The Breast Project” series is a multi-disciplinary project that examines contemporary female imagery in popular media. I have created a Giant breast to challenge our contemporary ideas of beauty, to counter stereotypes and to depict non-idealized women and men.